Honey, I shrunk the URLs

No, this post isn't about URL shorteners. . . but it could be. And that's the point.

When I spoke at Blog Indiana, part of my presentation was to be open about where blog topics might come from. Conversations with customers, songs from the radio. . . you never know.

But to show you were this blog post came from, follow the Twitter trail between Jay Baer and me. It started innocently like this...

I need to write some blog posts today. Any topics you really want covered? Let me know and I'll do my best. Thanks!Fri Aug 27 19:44:51 via Tweetie for Mac


And since I don't even take myself seriously all that often, I replied with this... (Who doesn't appreciate a good Rick Moranis blog post every now and then?)

@jaybaer Rick Moranis. Go.Fri Aug 27 19:45:55 via HootSuite


And Jay played along with this Tweet (nice reference to Rick Moranis' character in Ghostbusters)...

@chuckgose I am the gatekeeper. Are you the keymaster? That's the post title.Fri Aug 27 19:48:50 via Tweetie for Mac


With which I replied...

@jaybaer Or go all social media on it with "Honey, I Shrunk the URLs."Fri Aug 27 19:50:08 via HootSuite


And there you have a good topic to write about (URL shorteners) with a great headline.

Sometimes, it's all about the headline.